The Multimedia Design and Communication programme subjects fall within four main areas:

• Business Studies and Project Management
• Communication and Dissemination
• Visualisation and Concept Development
• Interaction Development

The Wheel of Competencies

… shows all the different fields of the Multimedia Design and Communication programme divided in these four major areas. This wide range of subjects is what makes multimedia designers flexible and adaptable co-workers and project managers.

The Multimedia Designer (MMD) with focus on:

• Interaction Development and Programming
  works with the planning, structuring, realisation, implementation, testing and maintenance of websites and web applications.
  The MMD can carry out development by means of HTML, CSS, Flash and JavaScript for the production of dynamic, client-side interactivity.
  Complex web applications based on databases are developed in PHP and SQL.
• Communication and Dissemination
  can work with communication in a broad sense both on the Internet and in the production of other multimedia products. On the basis of analysis the MMD plans a communication strategy that is relevant to a given sender and identifies the relevant target group and its needs.
  The MMD is then able to choose the medium or media and the media effects that are central to the communication of a given message. This includes the choice of relevant dissemination principles. The MMD has knowledge of the impact of cultural factors on national and international communication and knowledge of market communication.
• Business Studies and Project Management
  can identify the tasks of a given project and the client’s objectives. The MMD analyses the organisational objectives and strategy of the client, the needs of the users and the relevance of the product for the users.
  The MMD can compose the project team, develop the project vision in collaboration with the team and set out development and testing strategies.
  The MMD co-ordinates, plans, follows up, adheres to quality requirements, meets deadlines and keeps budgets. Within the enterprise the MMD understands processes from a management perspective and is able to assume responsibility.
• Visualisation and Concept Development
  has a good eye for designing user interfaces. On the basis of a methodical concept development – if relevant, in collaboration with the client or team – the MMD can transform complex information to a user-friendly and clear graphic expression. The choice and design of typography, colours and pictures form part of the competences of the MMD, who is also able to integrate relevant media effects, such as 3D, animation, video and sound, in the production.
  The MMD plans the navigation on the basis of an insight into the needs of the target group and a thorough knowledge of the interactive and dynamic possibilities.

Being a professional Multimedia Designer enables me to be working across the four areas. In the portfolio and in my CV, I have listed my competencies and strengths within the four areas.